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Keep in mind, it has to do with the reader - not your needs for connecting. Abuse and the demise of visitor publishing? Back in January 2014 Matt Cutts of Google stated this "Okay, I'm calling it: if you're utilizing visitor blogging as a method to acquire links in 2014, you ought to most likely stop. Why? Since with time it's ended up being a a growing number of spammy practice, and if you're doing a great deal of guest blogging then you're socializing with actually bad business."  More In-Depth  passed away ever since? Nope.

We don't think that guest posting in and of itself will ever pass away. Envision significant publications without factors. But as Rank Brain and other Google upgrades continue to roll out, abuse of the practice should wane. We believe Google uses stylometry to ID authors There might be something to Google's distain for SEO specialists excessive using visitor posts.

Guest Blogging for SEO: How to Build High-quality Links at Scale

Stylometry is the practice of identifying an author based upon their design of composing. How might this work? There are countless websites that exist simply to sell links on. An individual purchases a post on the website, they place material, embed a link to their website, and it gets published.

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This practice was common until 2012 when Google made an upgrade to defeat Private Blog Networks (PBN's). A whole market dedicated to paid guest posts There is a whole market based upon paid visitor posting. An SEO visitor post author might generate thousands of posts on different subjects for positioning under numerous names on lots of sites.

Guest Posting: The Complete Guide for Bloggers in 2022

We believe this is one of the methods Google's Penguin upgrade from 2012 uses. So if you're going to utilize guest posts for SEO beware of using sites that do it routinely, or even worse - all the time. You'll spend cash but the links won't count because Google's Penguin algorithm update runs in actual time.

Google wants visitor posts to include nofollow links In this tweet John Muller of Google stated" if you're providing the content/the links, then those links shouldn't be passing signals & need to have the rel-sponsored/ rel-nofollow attached." Google is basically asking blog owners who enable guest posts to tag the links from their blog sites with NOFOLLOW or a comparable instruction so that Google understands the link may not be trustworthy - even if the link is in reality completely reliable.